Cash Wraps
Often the first and last impression your customer engages with, your cash wrap needs to be a unique and memorable representation of your brand.
What Makes a Great Cash Wrap?
A well-designed cash wrap balances customer experience, employee workflow, brand identity, and functionality.
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The cash wrap should make it immediately clear where customers go to complete their purchase without creating congestion.
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Storage, equipment, bags, supplies, and POS systems should be integrated into the design so employees can work efficiently.
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Materials, finishes, lighting, signage, and architectural details create another opportunity to reinforce the brand.
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The location and orientation of the cash wrap can influence how customers move through the space and what they see before and after checkout.
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The design should accommodate different customers and support an accessible, comfortable checkout experience.
The focal point of the retail experience.
Ready to Design a Better Retail Experience?
Whether you're opening a new store, refreshing an existing space, or developing a new retail rollout, Feels on Brand can help bring the strategy and design together.
Want to Learn More About Cash Wraps and Retail Design?
