UGG Williamsburg Concept Store Design in Brooklyn
UGG Williamsburg brings the brand’s signature warmth and style to a contemporary retail destination in Brooklyn. Feels on Brand helped elevate the in-store experience through curated furniture, environmental graphics, and seasonal window displays that add personality and bring the brand’s storytelling to life.
Scope of Work
Retail Experience Enhancements & Brand Storytelling
Build upon the existing store design with thoughtful finishing details that create a welcoming, cohesive retail environment. The scope focused on furniture selection, environmental graphic integration, and seasonal window displays that complement the architecture and reinforce UGG’s brand identity.
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Curated Furniture. Selected lounge seating, rugs, and accent pieces to introduce warmth, comfort, and texture throughout the space.
Environmental Storytelling. Integrated branded graphics to enhance the shopping experience and connect customers with UGG’s identity.
Seasonal Window Displays. Developed window merchandising concepts to support evolving campaigns and seasonal storytelling.
Cohesive Design Details. Layered furniture, graphics, and visual merchandising to complement the existing store architecture.
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Furniture Selections
Environmental Graphic Design & Integration
Seasonal Window Display Design
3D Visualization & Renderings
Design Development & Production Artwork
