Architectural Preservation & Brand Integration
HOKA Newbury Street brings the brand’s performance-driven retail experience into a distinctive architectural setting in Boston. Feels on Brand thoughtfully integrated HOKA’s contemporary fixture system with the building’s existing industrial character, creating a unique shopping environment that feels authentic to its location.
Scope of Work
HOKA Newbury Brand Store
Adapt HOKA’s established retail design language to a space with a strong architectural identity. The design approach prioritized preserving the building’s existing character while seamlessly integrating performance-focused fixtures, merchandising, and branded storytelling into the industrial environment.
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Architectural Preservation. Celebrated the building’s existing industrial features as a defining element of the retail experience.
Adaptable Brand Design. Integrated HOKA’s established fixture system into a setting outside its typical retail design language.
Contextual Retail Experience. Balanced contemporary brand expression with the distinctive character of Boston’s Newbury Street.
Cohesive Product Presentation. Created a unified shopping experience through thoughtful fixture placement and merchandising integration.
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Retail Space Planning & Customer Journey
Fixture Layout & Merchandising Strategy
3D Visualization & Renderings
Brand & Environmental Graphic Integration
Interior Finish Selection
Schematic Design & Documentation
