UGG South Coast Plaza
UGG South Coast Plaza brings the brand’s signature style into a retail environment designed to showcase its products and elevate the customer experience. Feels on Brand helped shape the space through thoughtful retail design, balancing product presentation, brand identity, and the details that make shopping more engaging.
Scope of Work
Retail Adaptive Reuse & Pop-Up Conversion
Transform an existing Polestar automotive showroom into a temporary UGG retail destination at South Coast Plaza. The design approach prioritized adapting the existing space, balancing budget, speed, and brand expression while creating a flexible environment for ongoing seasonal campaigns.
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13-Week Transformation. From project kickoff to store opening.
Strategic Adaptive Reuse. Leveraged existing architecture and finishes to reduce construction needs and maximize the project budget.
Elevated Brand Experience. Layered furniture, finishes, retail fixtures, and branded graphics to bring UGG's signature warmth into the space.
Seasonal Campaign Flexibility. Developed a retail environment designed to accommodate seasonal graphic updates, merchandising changes, and ongoing campaign rollouts.
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Space Planning & Customer Journey
Fixture & Merchandising Strategy
Furniture Selection & Sourcing Guidance
Interior Finish Selection
3D Visualization & Renderings
Brand & Environmental Graphic Integration
Seasonal Campaign & Graphic Rollout Strategy
