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    <loc>https://www.feelsonbrand.com/articles/how-to-build-a-consistent-campaign-rollout-across-multiple-retail-stores</loc>
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      <image:title>Insights - How to Build a Consistent Campaign Rollout Across Multiple Retail Stores - Make it stand out</image:title>
      <image:caption>Consistent color management is essential to ensure your campaign looks the same across every store.</image:caption>
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      <image:title>Insights - How to Build a Consistent Campaign Rollout Across Multiple Retail Stores - Make it stand out</image:title>
      <image:caption>HOKA hired Feels on Brand to help create consistency across their new store openings.</image:caption>
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      <image:title>Insights - How to Build a Consistent Campaign Rollout Across Multiple Retail Stores - Make it stand out</image:title>
      <image:caption>This photo of a window display in downtown Steamboat Springs shows exactly how fast a campaign rollout can break down when real-world conditions are not taken into account.</image:caption>
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      <image:title>Insights - How to Build a Consistent Campaign Rollout Across Multiple Retail Stores - Make it stand out</image:title>
      <image:caption>UGG hired Feels on Brand to adapt its playbook to specific retail locations.</image:caption>
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      <image:title>Insights - How to Build a Consistent Campaign Rollout Across Multiple Retail Stores - Make it stand out</image:title>
      <image:caption>Choosing a partner that specializes in retail for your next campaign rollout reduces errors, last-minute changes, and inconsistencies.</image:caption>
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    <lastmod>2026-01-16</lastmod>
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      <image:title>Insights - Best of Retail 2025 Outdoor and Performance Brands From Across the Globe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/e4cc6410-0532-4f82-8a74-f1c9a0499f6d/Best+of+Retail+2025+-+Salomon+Store+-+Feels+on+Brand.jpeg</image:loc>
      <image:title>Insights - Best of Retail 2025 Outdoor and Performance Brands From Across the Globe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/46dc39d3-99d4-47fd-82c2-888381664d8c/Best+of+Retail+2025+-+Birkemstock+Store+-+Feels+on+Brand.jpeg</image:loc>
      <image:title>Insights - Best of Retail 2025 Outdoor and Performance Brands From Across the Globe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/2b5b94ab-a82e-488b-84ef-e6bc3a7b36f1/Best+of+Retail+2025+-+The+North+Face+Store+-+Feels+on+Brand.jpeg</image:loc>
      <image:title>Insights - Best of Retail 2025 Outdoor and Performance Brands From Across the Globe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/3071c344-1f86-45f0-ada3-05e8c9f76220/Best+of+Retail+2025+-+Arcteryx+Store+-+Feels+on+Brand.jpeg</image:loc>
      <image:title>Insights - Best of Retail 2025 Outdoor and Performance Brands From Across the Globe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/3a2b0bca-5bb3-4eca-885f-a7309bb39521/Best+of+Retail+2025+-+adidas+Store+-+Feels+on+Brand.jpeg</image:loc>
      <image:title>Insights - Best of Retail 2025 Outdoor and Performance Brands From Across the Globe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/77011262-1bad-4796-8375-86d2055b0716/Best+of+Retail+2025+-The+North+Face+Flagship+Store+-+Feels+on+Brand.jpeg</image:loc>
      <image:title>Insights - Best of Retail 2025 Outdoor and Performance Brands From Across the Globe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/291c4e87-442f-4116-9da4-3d7df40f1e18/Best+of+Retail+2025+-+Norrona+Store+-+Feels+on+Brand.jpeg</image:loc>
      <image:title>Insights - Best of Retail 2025 Outdoor and Performance Brands From Across the Globe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/216e6e53-190c-4e96-ba3c-245968acdf0f/Best+of+Retail+2025+-+Vans+Store+-+Feels+on+Brand.jpeg</image:loc>
      <image:title>Insights - Best of Retail 2025 Outdoor and Performance Brands From Across the Globe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/9eec4481-d0f0-4ba0-9b5f-93eec2b5bb98/Best+of+Retail+2025+-+On+Store+-+Feels+on+Brand.jpeg</image:loc>
      <image:title>Insights - Best of Retail 2025 Outdoor and Performance Brands From Across the Globe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/66956851-a20e-4c19-839a-c8179d1e40cf/Best+of+Retail+2025+-+altra+running+pop+up+-+Feels+on+Brand.jpeg</image:loc>
      <image:title>Insights - Best of Retail 2025 Outdoor and Performance Brands From Across the Globe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.feelsonbrand.com/articles/how-designers-help-make-your-retail-campaigns-more-profitable</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/12fc8f42-7d1c-4214-abf0-454b8f47fa85/UGG+South+Coast+Plaza+-+Cashdesk+-+Retail+Campaigns+Partnership+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How Designers Help Make Your Retail Campaigns More Profitable - Make it stand out</image:title>
      <image:caption>UGG South Coast Plaza (October 2025) hired Feels on Brand to convert an existing space into a pop-up UGG store, elevating brand storytelling and campaigns.</image:caption>
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      <image:title>Insights - How Designers Help Make Your Retail Campaigns More Profitable - Make it stand out</image:title>
      <image:caption>Feels on Brand custom designed campaign assets to rollout to all UGG NA locations, including South Coast Plaza (October 2025) .</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/a5fcc2bf-8493-41b3-8901-fe024c960d5e/UGG+3D+Display+-+Annual+Retail+Campaigns+Partnership+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How Designers Help Make Your Retail Campaigns More Profitable - Make it stand out</image:title>
      <image:caption>UGG hired Feels on Brand to scale their campaign across across all NA locations, including 5th Ave Flagship. (July 2025)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/304c0930-9579-4e45-99bf-e81696d15f19/UGG+South+Coast+Plaza+-+Storytelling+Display+-+Retail+Campaigns+Partnership+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How Designers Help Make Your Retail Campaigns More Profitable - Make it stand out</image:title>
      <image:caption>UGG South Coast Plaza (October 2025) integrates campaign assets into their product presentation, with the guidance of Feels on Brand.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/4ebb9c25-da0f-4e95-8184-da1388924017/UGG+Window+Display+2+-+Annual+Retail+Campaigns+Partnership+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How Designers Help Make Your Retail Campaigns More Profitable - Make it stand out</image:title>
      <image:caption>UGG Soho (July 2025) customized window creative Feels on Brand.</image:caption>
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      <image:title>Insights - How Designers Help Make Your Retail Campaigns More Profitable - Make it stand out</image:title>
      <image:caption>UGG 5th Ave (May 2025) campaign toolkit adapted by Feels on Brand.</image:caption>
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    <image:image>
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      <image:title>Insights - How Designers Help Make Your Retail Campaigns More Profitable - Make it stand out</image:title>
      <image:caption>UGG Macy’s Herald Square (October 2025) custom sized campaign artwork.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/2ea4c7c6-bb4c-493d-a0ab-ba352c7fd413/UGG+Winter+Display+-+Annual+Retail+Campaigns+Partnership+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How Designers Help Make Your Retail Campaigns More Profitable - Make it stand out</image:title>
      <image:caption>UGG hired Feels on Brand to adapt their UGG Extreme Collection campaign to their 5th Ave Flagship location (December 2024).</image:caption>
    </image:image>
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  <url>
    <loc>https://www.feelsonbrand.com/articles/the-rise-of-repairs-and-customization-in-outdoor-amp-performance-retailers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/bc3a901c-dc38-4f3b-83ad-0edd70ba998a/Levis+Tailor+Center+-++Repairs+and+Customization+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - The Rise of Repairs and Customization in Outdoor &amp;amp; Performance Retailers - Make it stand out</image:title>
      <image:caption>Levis SoHo (August 2025) includes a tailor shop and the ability to repair and add personality to your denim.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/97278b11-0436-4004-8bc5-00c33011e1bb/The+North+Face+Flatiron+Why+Statement++-++Repairs+and+Customization+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - The Rise of Repairs and Customization in Outdoor &amp;amp; Performance Retailers - Make it stand out</image:title>
      <image:caption>The North Face Flatiron (August 2025) includes storytelling elements that acknowledge climate concerns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/55d472b2-8810-44f0-85f5-93d630b69e80/Rebird+Repair+Center+-++Repairs+and+Customization+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - The Rise of Repairs and Customization in Outdoor &amp;amp; Performance Retailers - Make it stand out</image:title>
      <image:caption>Arc’teryx Seattle (April 2024) has a small service center dedicated to the longevity of their gear and promising customers that they will help solve any issues that may come from using their gear the way it was intended.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/4deea969-f5ea-4b46-955d-b1c06b21f00d/Cotapaxi+-++Repairs+and+Customization+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - The Rise of Repairs and Customization in Outdoor &amp;amp; Performance Retailers - Make it stand out</image:title>
      <image:caption>Cotopaxi Bridgeport Village (October 2024) highlights their gear made of repurposed materials, adding character and a unique one-of-a-kind product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/fefce548-44c4-4180-b5ea-213ec4467e15/Puma+Customization+Center+-++Repairs+and+Customization+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - The Rise of Repairs and Customization in Outdoor &amp;amp; Performance Retailers - Make it stand out</image:title>
      <image:caption>Puma 5th Ave (August 2025) has a dedicated customization desk that allows customers to make their purchases uniquely theirs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/5e31bf0a-e461-40d4-a3c8-b2607552af6a/Yeti+Customization+Center+-++Repairs+and+Customization+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - The Rise of Repairs and Customization in Outdoor &amp;amp; Performance Retailers - Make it stand out</image:title>
      <image:caption>Yeti, Washington Square, Portland (October 2024) The self-service customization shop gives customers a way to make their new purchase uniquely theirs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/34f61317-3b2b-499c-897b-d9a111c93b21/Lululemon+Repair+Center+-++Repairs+and+Customization+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - The Rise of Repairs and Customization in Outdoor &amp;amp; Performance Retailers - Make it stand out</image:title>
      <image:caption>Lululemon, Midtown (August 2025) has a colorful repair shop that shows the customer their dedication to the longevity of their products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/c37909c5-5937-4e3c-b482-30895a9405f0/Levis+SOHO+Customization+Center+-++Repairs+and+Customization+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - The Rise of Repairs and Customization in Outdoor &amp;amp; Performance Retailers - Make it stand out</image:title>
      <image:caption>Levis SoHo (August 2025) has a dedicated desk and menu showing that their tailor shop is just as important as their products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/87cec1d8-c6ac-41b8-8207-6cb93c8b3680/Patagonia+Repair+Center+-++Repairs+and+Customization+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - The Rise of Repairs and Customization in Outdoor &amp;amp; Performance Retailers - Make it stand out</image:title>
      <image:caption>Patagonia SoHo (August 2025) shares the reason why they created their repair shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/cement-your-store-in-the-community-through-location-based-retail-strategies</loc>
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    <lastmod>2025-11-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/a43c39c7-d827-43aa-a49b-d00076131cfd/HOKA+Map+-+Location+Based+Retail+Strategies+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Cement Your Store in the Community Through Location Based Retail Strategies - Make it stand out</image:title>
      <image:caption>HOKA Michigan Ave Chicago (April 2025) hired Feels on Brand to create a custom map to help cement their location in the community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/25743566-7707-4797-aa7c-9cdaec2cdcea/Adidas+Floor+Map+-+Location+Based+Retail+Strategies+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Cement Your Store in the Community Through Location Based Retail Strategies - Make it stand out</image:title>
      <image:caption>Adidas Flagship 5th Ave (August 2025) cleverly incorporated a map of Manhattan on their floor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1754499390209-43B1LIQ2J32SGQ958JBV/HOKA+Chicago+Welcome+Moment+-+Retail+Customer+Engagement+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Cement Your Store in the Community Through Location Based Retail Strategies - Make it stand out</image:title>
      <image:caption>HOKA Michigan Ave Chicago (April 2025) hired Feels on Brand to create a memorable localized welcome moment to help cement their location in the community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/9b3e8167-d7f8-4b51-9ed9-f19a697c0616/Arcteryx+Map+-+Location+Based+Retail+Strategies+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Cement Your Store in the Community Through Location Based Retail Strategies - Make it stand out</image:title>
      <image:caption>Arcteryx Flagship SoHo (August 2025), marks activities outdoor enthusiasts are drawn to throughout manhattan, as well as outlining monthly events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/a1cc15b0-e639-45a5-b48c-1b83b4858e81/HOKA+Run+Club+Meeting+Flyer+-+Location+Based+Retail+Strategies+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Cement Your Store in the Community Through Location Based Retail Strategies - Make it stand out</image:title>
      <image:caption>HOKA Flagship Midtown (August 2025) uses the basement of it’s retail location as a meeting point for their run club and other events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/06858da1-4288-49bb-97ae-d9f12a938a8e/Google+Artistic+Map+of+Neighborhood+-+Location+Based+Retail+Strategies+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Cement Your Store in the Community Through Location Based Retail Strategies - Make it stand out</image:title>
      <image:caption>Google Store Williamsburg  (August 2025) custom dimensional backwrap shows an artful interpretation of the surrounding neighborhood.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/4b9d4734-61b9-4c91-a6fd-d99d4e8e6405/Athleta+Flatiron+-+Location+Based+Retail+Strategies+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Cement Your Store in the Community Through Location Based Retail Strategies - Make it stand out</image:title>
      <image:caption>Athleta Flatiron (August 2025) cleverly left the natural brick of the building exposed, honoring the history of the building and tying into the natural architectural elements of the district.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/edadb2f2-444e-43b9-93dd-21345d0f3aa9/Levis+SOHO+Tailor+Menu+-+Location+Based+Retail+Strategies+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Cement Your Store in the Community Through Location Based Retail Strategies - Make it stand out</image:title>
      <image:caption>Levis SoHo (August 2025) allows customers to repair and customize their clothing to demonstrate their commitment to longevity, sustainability, and personal expression.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/6d07b82b-156e-4263-aafb-55730b43e1f3/Nike+Flagship+House+of+Innovation+-+Fitting+Rooms+-+Location+Based+Retail+Strategies+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Cement Your Store in the Community Through Location Based Retail Strategies - Make it stand out</image:title>
      <image:caption>Nike House of Innovation (August 2025) gives customers plenty of space to breathe, reinforcing that this space is for the customer to slow down.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/strategies-from-our-favorite-flagship-stores-that-every-retailer-can-borrow</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/bfeb2103-daae-4043-a3b9-01dc2dbae2d8/Adidas_Flagship_5th_Ave_Localization.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Adidas Flagship 5th Ave (August 2025) uses localization to show this retail space is rooted in the community rather than just another global chain</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/afe4b88a-b3f7-495f-9ea8-e900720b7bef/Petco_Flagship_Union_Square_Custom_Installations.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Petco Flagship Union Square (August 2025) creates an experience unlike any other Petco through custom installations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/3cba40ab-d191-41e4-bce8-8e40c5250559/Arcteryx_Flagship_Soho_Natural_Elements_trees_2.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Arcteryx Broadway Flagship (August 2025) is their biggest store with two-levels, 14,164-square-foot location. Includes biophilic elements, a frame cafe, and an expansive basement level of the ReBIRD Service Centre, gear with outstanding customer service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/f67c47ea-e527-4306-8d60-bf6da1abe1fd/UGG+Flagship+5th+Ave+-+Storytelling+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>UGG Flagship 5th Ave (August 2025) uses storytelling elements to deepen their connection with their customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/392da649-ac0b-46d6-96bf-191a1040f22f/Petco_Flagship_Union_Square_Localization+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Petco Flagship Union Square (August 2025) uses a local dog park map to connect with pet parents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/807e8b26-34d4-473e-aa09-b14ca845051c/Puma_Flagship__5th_Ave_Localization+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Puma Flagship 5th Ave (August 2025) has a custom map of Manhattan reinforcing a sense of place.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d6f7aa0d-a844-4637-9d1f-87eaa9784b5c/Arcteryx_Flagship_Soho_Community_Hub_Coffee_shop+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Arcteryx Flagship Soho (August 2025) includes a coffee shop inviting users to linger.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/c5b4974a-f883-4f27-8c71-cf355e77270d/Wilson_Flagship__SOHO_community+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Wilson Flagship SOHO (August 2025) has a space for the community to play basketball.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/f80b8037-00a0-4f42-8e4d-3b14be0e3feb/Allbirds_flagship_soho_natural_elements+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Allbirds Flagship Soho (August 2025) uses natural elements and materials to reinforce their sustainability values.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/5b87783d-6e09-4f0e-894c-1fb910ad9d83/Pilgrim_Surf_Brooklyn_Plants+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Pilgrim Surf Brooklyn (August 2025) connects with outdoor enthusiasts through natural elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/b251f43c-389e-4e0e-ba4c-f45db7b3f3e1/Arcteryx_Soho_Large_Digital_wall+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Arcteryx Soho (August 2025) uses a large digital wall to create a sense of theater.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/a2e7e49d-5ac3-4506-98a5-f41df9a9dafe/Puma_Flagship__5th_Ave_Digital+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Puma Flagship 5th Ave (August 2025) uses digital displays for dynamic storytelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/5f151ecf-12f2-4462-9fc1-aba9168f3384/HOKA_Flagship_Midtown_Elevated_Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>HOKA Flagship Midtown (August 2025) highlights products through elevated custom displays.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/4023506d-159c-4836-aae3-f79208187d60/Nike_Flagship_House_of_Innovation_elevated_footwear_wall+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Nike Flagship House of Innovation (August 2025) has a custom footwear wall that celebrates each product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/7523b68b-1e0c-4fe2-8b89-dca6edfa461b/Puma_Flagship_5th_Ave_Customizations+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Puma Flagship 5th Ave (August 2025) lets customers customize their newly purchased items.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/da189577-0d3b-4dcf-9737-14f2f9410242/Arcteryx_Soho_Rebird_Service_Center+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Rebird Flagship Soho (August 2025) has a repair center to support brand loyalty, ownership, and care.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/ac25cc89-e186-4c10-839b-77a708cef995/Wilson_Flagship_Generous_with_space+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Wilson Flagship (August 2025) gives each racket enough room to shine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/7ea97d5d-f93e-42fa-8d46-f9af44a64809/Nike_Flagship_House_of_Innovation_innovative_displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Nike Flagship House of Innovation (August 2025) uses innovative displays with generous room to move through the space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/64e21278-da23-4326-ac04-3bb9c5aeb6dd/Nike_Flagship_House_of_Innovation_shop_in_shop+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>Nike Flagship House of Innovation (August 2025) includes a shop within their shop to create a curated environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/92e7982f-ac28-4d45-a4c9-8101ef0ad0af/UGG_Flagship__5th_Ave_Custom_Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Strategies From Our Favorite Flagship Stores That Every Retailer Can Borrow - Make it stand out</image:title>
      <image:caption>UGG Flagship 5th Ave (August 2025) uses custom displays to highlight signature product launches.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/how-to-up-customer-engagement-in-your-retail-space</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/c8bbd200-9f0e-494b-82aa-e3118591b4ab/HOKA+Michigan+Ave+Chicago+-+Interactive+Elements+-+Retail+Customer+Engagement+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Up Customer Engagement in Your Retail Space. - Make it stand out</image:title>
      <image:caption>HOKA Michigan Ave Chicago (April 2025). HOKA includes an interactive “Find Your Fit” machine to invite customer engagement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1ad03a57-3a22-4281-aa9e-a439621a5c67/Faherty+Seating+Area+Park+City+-+Retail+Customer+Engagement+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Up Customer Engagement in Your Retail Space. - Make it stand out</image:title>
      <image:caption>Faherty Portland on 23rd Ave (April 2024). Faherty’s seating area invites customers to relax and stay awhile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/60cfd863-d24c-4965-a493-7e2e9ccd5f2b/Rivian+Seating+Area+-+Retail+Customer+Engagement+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Up Customer Engagement in Your Retail Space. - Make it stand out</image:title>
      <image:caption>Rivian Seattle University Village (April 2024). Rivian’s large community area creates a sense of belonging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/7a39b969-3651-43e1-98fc-68593c53595f/Kuhl+Mission+Statement+-+Retail+Customer+Engagement+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Up Customer Engagement in Your Retail Space. - Make it stand out</image:title>
      <image:caption>Kuhl Park City (June 2024). Kuhl shares it’s purpose statement before you can even enter their store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/8a35126f-03e9-4631-a224-c7b9de27076e/Roark+Park+City+Purpose+Statement+-+Retail+Customer+Engagement+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Up Customer Engagement in Your Retail Space. - Make it stand out</image:title>
      <image:caption>Roark Park City (June 2024). Roark’s mission statement helps the brand connect with customers without human interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/139229eb-0f84-491c-82fe-b83ec7a782ad/HOKA+Chicago+Localized+Welcome+Moment+-+Retail+Customer+Engagement+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Up Customer Engagement in Your Retail Space. - Make it stand out</image:title>
      <image:caption>HOKA Michigan Ave Chicago (April 2025). This custom artwork cements HOKA’s location in the community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/20057919-7444-45a2-a6e2-4f974508224d/Localized+Mural+in+NorthFace+University+Village+-+Retail+Customer+Engagement+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Up Customer Engagement in Your Retail Space. - Make it stand out</image:title>
      <image:caption>North Face University Village Seattle (April 2024). North Face’s map includes outdoor activities to share what’s available in the community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/25bcb112-4c63-4f02-aedd-7198df930f9e/Doc+Martins+Portland+-+Retail+Customer+Engagement+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Up Customer Engagement in Your Retail Space. - Make it stand out</image:title>
      <image:caption>Doc Martens Portland (April 2024). Doc Martens display shares the materials used inside their products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/ca02eb28-13f0-4458-a45b-1c8c28ddf177/Apple+Seattle+-+Retail+Customer+Engagement+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Up Customer Engagement in Your Retail Space. - Make it stand out</image:title>
      <image:caption>Apple Seattle University Village (April 2024).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/e809df78-894e-48c5-a682-1f77b09765e7/HOKA+Abbot+Kinney+Footwear+Pedestal+-+Retail+Customer+Engagement+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Up Customer Engagement in Your Retail Space. - Make it stand out</image:title>
      <image:caption>HOKA Abbot Kinney (December 2024). HOKA’s footwear pedestal is multi-sided to draw in customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/521c957a-6263-4323-8ab0-4a4243ee2dd6/On+Portland+Retail+Tour+-+Custom+Fabrication+04+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Up Customer Engagement in Your Retail Space. - Make it stand out</image:title>
      <image:caption>On Portland (April 2024). On’s huge display engages users to walk around and interact with product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/e5509733-4a2d-49dc-90f9-db99c14f2d18/Inviting+Hallway+Pt1+-+Goodr+Abbot+Kinney+-+Retail+Customer+Engagement+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Up Customer Engagement in Your Retail Space. - Make it stand out</image:title>
      <image:caption>Goodr Abbot Kinney (December 2024). Goodr creates curiosity with lights and hallways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1a9e53ef-8d9f-4b9c-9661-35557d576846/Inviting+Hallway+Pt2+-+Goodr+Abbot+Kinney+-+Retail+Customer+Engagement+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Up Customer Engagement in Your Retail Space. - Make it stand out</image:title>
      <image:caption>Goodr Abbot Kinney (December 2024). Goodr’s unexpected areas invite users to explore.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/cc4526a7-e824-45f3-addc-93e0e8c568e9/Feels-On-Brand-2023-Gwen-Shoemaker-Photography-20-resized.jpg</image:loc>
      <image:title>Insights - How to Up Customer Engagement in Your Retail Space. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/steal-abbot-kinney-retailers-strategies-for-delighting-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/686bad35-8fdc-48c6-9ec2-6e5909cec5a0/On+Running+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>On Running Abbot Kinney (December 2024).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/7650c21c-3010-4cd9-b3f2-8f4228eb027d/Aviators+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Aviator Nation Abbot Kinney (December 2024). Aviator’s vibrant exterior color palette and understated branding aligns with their aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/afc557bd-65d9-4e0e-8034-c7664a28bc43/Farm+Rio+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Farm Rio Abbot Kinney (December 2024). Farm Rios thatched walls and custom-tiled stairs make for a memorable entry experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/b5889dfc-a2d8-4f47-9c11-45eb9d22fbcd/Goodr+Store+Front+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Goodr Abbot Kinney (December 2024). Goodr uses bold colors and hilariously oversized sunglasses as a way to create FOMO around the good time that is promised inside.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/fd59147e-765a-4273-9152-4eea54a7976d/Warby+Parker+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Warby Parker Abbot Kinney (December 2024). Warby Parker leans into the modern architecture of its shop with a minimalistic mural.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1294acf5-e4a1-48e4-bf42-94e113d9b93f/Away+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Away Abbot Kinney (December 2024) uses window displays that are well-scaled for pedestrian traffic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/73c204e3-a54f-47a9-ab87-9396cda6763f/Marine+Layer+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Marine Layer Abbot Kinney (December 2024) uses garage doors that effortlessly draw in pedestrians.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/5ebabc65-127b-49e1-9459-c9ca82c5f803/Buck+Mason+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Buck Mason Abbot Kinney (December 2024) makes you feel like you are stepping into someone’s home.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/dd1f4964-d50b-44d8-ac27-4ee283a4588a/Circular+Library+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Circular Library Abbot Kinney (December 2024). Reclaimed fabrics are used to display product and add interest and texture in the Circular Library.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/604ba2ff-6359-40ac-ae1c-0151f7b48470/Aesop+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Aesop Abbot Kinney (December 2024). For an unexpected experience, visit Aesop and check out their shower (yes, it's usable!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/4d61e63b-00e1-4811-bd02-23f4696cef22/Goodr+Design+Elements+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Goodr Abbot Kinney (December 2024). Goodr resonates with their customer base through bold statements and quirky design elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/141574b9-1705-4d32-aece-5e7f2873a1f6/Pleasing+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Pleasing Abbot Kinney (December 2024). Pleasing is all about the details with this retro store design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/5d20bc49-ae0e-4ab9-8b4d-a1cec80ced41/Goodr+Patio+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Goodr Abbot Kinney (December 2024) designed a fun and playful patio vibe that invites users to take a seat and chill for a while.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/5f991cdc-bed0-424d-90aa-c65383615fa0/Circular+Library+Workshop+Space+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Circular Library Abbot Kinney (December 2024) holds workshops for their customers. Workshops get users involved in the mission and vision of the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/bbaf4c6e-6963-4e40-9bb9-3f79d2ee27c5/Faherty+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Faherty Abbot Kinney (December 2024) uses a welcome moment to explain to the user that they are part of the community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d718cf7b-2d30-441f-8494-d8ec51f2a74b/Our+Place+Store+Front-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/a7be3ed0-dad5-4764-ac73-3e4e525bf392/Our+Place+Inside+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/8c5d06b1-6538-419a-8cfe-70c7beae1240/The+Good+Shop+Store+Front+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d2c53fab-c2a5-4f8f-817a-93eb24bda4ef/The+Good+Shop+Signage+-+Abbot+Kinney+Retailers+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Steal Abbot Kinney Retailers’ Strategies for Delighting Customers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/why-pop-displays-matter-in-outdoor-retail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/47a63ed5-0060-4fff-bb95-7c0495860a04/Cotopaxi+Bridgepot+Village+-+POP+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why POP Displays Matter in Outdoor Retail - Make it stand out</image:title>
      <image:caption>Cotopaxi Portland (April, 2024) uses a large POP display to tell a material story about their packs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d54cd96f-e72a-4a1d-a638-2130530caa53/North+Face+Hangtag+-+POP+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why POP Displays Matter in Outdoor Retail - Make it stand out</image:title>
      <image:caption>North Face, Seattle (April, 2024) uses overscaled product hangtags with infographics to differentiate between jackets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/4b85e2f5-0c34-4e4a-9a93-7fc3040085c6/Levis+Wayfinding+and+POP+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why POP Displays Matter in Outdoor Retail - Make it stand out</image:title>
      <image:caption>Levis Fashion Island, Newport Beach (December, 2024) uses Category Wayfinding in conjunction with individual product-focused POP Signage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/b74a8419-a3f3-4d36-b520-2b92a62eb43f/Lulu+Lemon+Footwear+Wall+-+POP+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why POP Displays Matter in Outdoor Retail - Make it stand out</image:title>
      <image:caption>Lulu Lemon Washington Square, Portland (December, 2024) uses multiple levels of communication to help the customer navigate the right footwear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/eccadc57-a8ad-46cb-975c-0a689a188528/Arcteryx+Shelf+Talkers+-+POP+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why POP Displays Matter in Outdoor Retail - Make it stand out</image:title>
      <image:caption>Arcteryx Fashion Island (December 2024) uses Shelf Talkers to share key features without having to unfold product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d2a07489-4f56-4c3c-bcb5-d613aab5b9ec/Buck+Mason+-+POP+Display+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why POP Displays Matter in Outdoor Retail - Make it stand out</image:title>
      <image:caption>Buck Mason Fashion Island (December 2024) uses Shelf Talkers to share key features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/a2c72666-6226-46f8-bbc0-87c152c31843/Brixton+Fit+Guide+-+POP+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why POP Displays Matter in Outdoor Retail - Make it stand out</image:title>
      <image:caption>Brixton Fashion Island (December, 2024) uses POP to quickly explain the difference in their pant fits.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/69a698ee-9b74-4cc5-861c-1830b86b27d0/North+Face+-+Size+Guide+POP+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why POP Displays Matter in Outdoor Retail - Make it stand out</image:title>
      <image:caption>North Face, Seattle, (April, 2024) visualizes equipment size comparisons in a life size display, to help the buyer to pick the right pack for their trip.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/31ca22b8-af45-485b-bd12-cbfbad4bc807/Marine+Layer+-+POP+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why POP Displays Matter in Outdoor Retail - Make it stand out</image:title>
      <image:caption>Marine Layer Fashion Island, Newport Beach (December, 2024) shouts out current conditions to remind shoppers that now is the perfect time to purchase.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/3adad84e-ff25-474e-9abc-665bad96b1c9/Arcteryx+-+POP+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why POP Displays Matter in Outdoor Retail - Make it stand out</image:title>
      <image:caption>Arcteryx LaBrea (December, 2024) calls attention to their standout hardshell jacket.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/4c8a6b69-6704-406e-8ed3-665edab5f173/Allbirds+-+POP+Displays+-+Feels+on+Brand</image:loc>
      <image:title>Insights - Why POP Displays Matter in Outdoor Retail - Make it stand out</image:title>
      <image:caption>Allbirds Abbot Kinney (December 2024) uses a Footwear Wall Highlighter to draw attention to a key product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/27926bcd-fbc6-42bd-8dae-3f04af34ea28/Nike+The+American+Pant+Wall+-+POP+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why POP Displays Matter in Outdoor Retail - Make it stand out</image:title>
      <image:caption>Nike at the Americana (December, 2024) uses small icons to describe the fit and style of each pant, helping customers quickly understand which products they want.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/5a6a848a-5c9c-4901-adbd-9a57f3393411/Title+Nine+Portland+-+POP+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why POP Displays Matter in Outdoor Retail - Make it stand out</image:title>
      <image:caption>Title Nine Portland (April, 2024) uses two layer of POP on their tables, one is photo-driven and the second asks the customers to get up close and personal to read the information, while giving the product the space it needs to shine!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/ee24026c-c5ff-4dd8-9e86-09009fe76746/Cotton+On+-+POP+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why POP Displays Matter in Outdoor Retail - Make it stand out</image:title>
      <image:caption>Cotton On Prudential Center Boston (October, 2024) uses recyclable, durable, and easy-to-switch-out materials for their POP.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/retail-design-services-to-elevate-your-store</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/e58bc4c4-5c57-4ca2-8524-c8d66da56d9a/Feels-On-Brand-2023-Gwen-Shoemaker-Photography-4.jpg</image:loc>
      <image:title>Insights - Concept to Conversion: 3 Retail Design Services to Elevate your Store - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/ea1a435d-017c-4994-992d-9dc38eb0bea4/SS25+Icons+Reimagined+Ch+1_Mall+of+America+Window.png</image:loc>
      <image:title>Insights - Concept to Conversion: 3 Retail Design Services to Elevate your Store - Make it stand out</image:title>
      <image:caption>Render to Reality. UGG Mall of America (February, 2025) hired Feels on Brand to scale, visualize, and customize their seasonal campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/f7beb3d3-c202-42cc-beee-063667e4c9cc/Campaign+Launch+Timeline+-+Retail+Design+Services+-+Feels+on+Brand.png</image:loc>
      <image:title>Insights - Concept to Conversion: 3 Retail Design Services to Elevate your Store - Make it stand out</image:title>
      <image:caption>The ideal timeline for a campaign launch is 4 months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/a46ef114-ada8-4210-b3b7-0775ef456c74/Lightbox+Complete.jpeg</image:loc>
      <image:title>Insights - Concept to Conversion: 3 Retail Design Services to Elevate your Store - Make it stand out</image:title>
      <image:caption>UGG 5th Ave. Flagship (January, 2025) hired Feels on Brand to develop a new brand communication piece for their iconic classic boot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/366575c0-f0af-4baa-ac3f-ac0f966f987e/Store+Refresh+Timeline+-+Retail+Design+Services+-+Feels+on+Brand.png</image:loc>
      <image:title>Insights - Concept to Conversion: 3 Retail Design Services to Elevate your Store - Make it stand out</image:title>
      <image:caption>The ideal timeline for a store refresh is 3 months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/fe3a0481-17aa-4229-a35f-4bb9e4a07564/IMG_7172.jpg</image:loc>
      <image:title>Insights - Concept to Conversion: 3 Retail Design Services to Elevate your Store - Make it stand out</image:title>
      <image:caption>HOKA Boston Prudential Center (November, 2024) hired Feels on Brand to open this new retail location.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/40600fb1-eff6-42de-b4b9-920ce4385f98/Retail+Construction+Timeline+-+Feels+on+Brand.png</image:loc>
      <image:title>Insights - Concept to Conversion: 3 Retail Design Services to Elevate your Store - Make it stand out</image:title>
      <image:caption>Ideal timline for basic tenant improvements is 5 months.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/retail-construction-roadmap-and-timeline</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/2728d36f-c7f3-4c87-a3e3-9967c8671ad4/Feels-On-Brand-2023-Gwen-Shoemaker-Photography-28.jpg</image:loc>
      <image:title>Insights - The Retail Construction Roadmap: How to Create the Perfect Timeline for Your Next Store Opening. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/6e63954e-0d6a-4855-b4be-4356e4cff604/HOKA+Sportsmen%27s+Lodge+Exterior+-+Physical+Retail+Spaces+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - The Retail Construction Roadmap: How to Create the Perfect Timeline for Your Next Store Opening. - Make it stand out</image:title>
      <image:caption>HOKA Sportsmen’s Lodge (December, 2024) hired Feels on Brand to open this new retail location in Studio City.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/40600fb1-eff6-42de-b4b9-920ce4385f98/Retail+Construction+Timeline+-+Feels+on+Brand.png</image:loc>
      <image:title>Insights - The Retail Construction Roadmap: How to Create the Perfect Timeline for Your Next Store Opening. - Make it stand out</image:title>
      <image:caption>Ideal timline for basic tenant improvements is 5 months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d00ea56f-d93d-4b2f-aa0a-a0fb2c3dc8e8/Melrose+HOKA+Store+Design+Foot+Wear+Wall+Render+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - The Retail Construction Roadmap: How to Create the Perfect Timeline for Your Next Store Opening. - Make it stand out</image:title>
      <image:caption>3D render of the footwear wall for new HOKA Melrose.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/67d2c763-0ca9-40aa-947f-abaad3e29aab/Melrose+HOKA+Graphics+-+Retail+Construction+-+Feels+on+Brand</image:loc>
      <image:title>Insights - The Retail Construction Roadmap: How to Create the Perfect Timeline for Your Next Store Opening. - Make it stand out</image:title>
      <image:caption>HOKA Melrose Storytelling Graphic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/462892cc-c9b9-411d-bf79-2f911ee60c9a/Feels-On-Brand-2023-Gwen-Shoemaker-Photography-20.jpg</image:loc>
      <image:title>Insights - The Retail Construction Roadmap: How to Create the Perfect Timeline for Your Next Store Opening. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/how-innovative-fitting-rooms-enhance-the-shopping-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/e5fa6569-8806-4017-924b-bf69ae54843e/HOKA+Fitting+Rooms+-+Feels+on+Brand.jpeg</image:loc>
      <image:title>Insights - How Innovative Fitting Rooms Enhance the Shopping Experience - Make it stand out</image:title>
      <image:caption>HOKA Sportsmen’s Lodge (December, 2024) fitting rooms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/f693fbe0-d6cd-4c15-b87c-6122bb980252/Adidas+Abbot+Kinney+-+Fitting+Rooms+Wayfinding+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How Innovative Fitting Rooms Enhance the Shopping Experience - Make it stand out</image:title>
      <image:caption>Adidas Abbot Kinney (December, 2024) uses text and graphics on the ground to help customers easily find their way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/cad7e840-3914-44d3-b8b0-1c46e702dfc5/Atelier_The_Americana_at_Brand+-+Fitting+Rooms+Wayfinding+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How Innovative Fitting Rooms Enhance the Shopping Experience - Make it stand out</image:title>
      <image:caption>Atelier The Americana at Brand (December, 2024) uses neon signage for fitting room wayfinding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/77fcf9e3-f6fa-4301-9502-05516141d5de/Rhone+-+Fashion+Island+-+Fitting+Rooms+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How Innovative Fitting Rooms Enhance the Shopping Experience - Make it stand out</image:title>
      <image:caption>Rhone Fashion Island (December, 2024) adds seating in fitting room foyer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/f99c89a2-55f5-4a09-ae27-4f973a29840c/Evereve+-+Fitting+Rooms+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How Innovative Fitting Rooms Enhance the Shopping Experience - Make it stand out</image:title>
      <image:caption>Evereve (December, 2024) creates an inviting foyer for fitting rooms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/957a79af-9ee9-4ddd-9c71-3a63f9467331/Brixton+-Fashion+Island+-+Fitting+Rooms+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How Innovative Fitting Rooms Enhance the Shopping Experience - Make it stand out</image:title>
      <image:caption>Brixton Fashion Island (December, 2024) includes a hat fit graphic inside their fitting rooms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/b1d51312-8cf7-4654-aabb-26174fac0deb/Rapha+Fitting+Rooms+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How Innovative Fitting Rooms Enhance the Shopping Experience - Make it stand out</image:title>
      <image:caption>Rapha Seattle Clubhouse (April, 2024) adds a build your outfit graphic in each fitting room.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/93cf3107-c1ce-463d-a099-853617494f8d/Snowpeak+-+Fitting+Room+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How Innovative Fitting Rooms Enhance the Shopping Experience - Make it stand out</image:title>
      <image:caption>Snowpeak Portland (April, 2024) uses lighting and materials that create delight for their customers and align with their brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d988e45e-010c-4e10-83f8-2cc309694904/Left+on+Friday+-+Abbot+Kinney+-+Fitting+Rooms+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How Innovative Fitting Rooms Enhance the Shopping Experience - Make it stand out</image:title>
      <image:caption>Left on Friday Abbot Kinney (December, 2024) uses retractable curtains and mirrors to include fitting rooms in their small space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/a63ca88e-1c5b-4f6e-b8c8-70bfee10970f/Pleasing+-+Abbot+Kinney+-+Fitting+Rooms+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How Innovative Fitting Rooms Enhance the Shopping Experience - Make it stand out</image:title>
      <image:caption>Pleasing Abbot Kinney (December, 2024) creates a showcase space to make their fitting rooms usable.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/why-big-brands-are-opening-new-physical-retail-spaces-in-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/6e63954e-0d6a-4855-b4be-4356e4cff604/HOKA+Sportsmen%27s+Lodge+Exterior+-+Physical+Retail+Spaces+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why Big Brands are Opening New Physical Retail Spaces in 2025 - Make it stand out</image:title>
      <image:caption>HOKA Sportsmen’s Lodge (December, 2024) hired Feels on Brand to open this new physical retail location in Studio City..</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/6307895e-f1df-44d5-bb2d-dbb4a2dcd565/IMG_7188.jpg</image:loc>
      <image:title>Insights - Why Big Brands are Opening New Physical Retail Spaces in 2025 - Make it stand out</image:title>
      <image:caption>HOKA Prudential Center (October, 2024) footwear wall allows customers to interact with each product while category and gender wayfinding guides the experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/221261ce-7eea-490f-988b-a522411a8264/HOKA+Sportsmen%27s+Lodge+Storytelling+-+Physical+Retail+Spaces+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Why Big Brands are Opening New Physical Retail Spaces in 2025 - Make it stand out</image:title>
      <image:caption>HOKA Sportsmen’s Lodge (November, 2024) uses an interactive footwear tool and storytelling elements to engage and interact with customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/0d094c99-f040-4546-8261-4c5f7ac5aa76/Feels-On-Brand-2023-Gwen-Shoemaker-Photography-93.jpg</image:loc>
      <image:title>Insights - Why Big Brands are Opening New Physical Retail Spaces in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/what-you-can-learn-from-newbury-street-retailers-to-get-more-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/6443a217-6f09-4995-9960-39e74d06a693/North_Face_Newbury_Map.jpg</image:loc>
      <image:title>Insights - What You Can Learn From Newbury Street Retailers to Get More Customers - Make it stand out</image:title>
      <image:caption>North Face Newbury Street (October, 2024) localizes itself in the community with a custom map.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/8f969049-33ce-4e25-8e87-afdcd3e89edd/Kiehls_Newbury_Impactful_window.jpg</image:loc>
      <image:title>Insights - What You Can Learn From Newbury Street Retailers to Get More Customers - Make it stand out</image:title>
      <image:caption>Kiehl’s Newbury Street (October, 2024). These 2nd story windows include bright and bold graphics with large readable lettering that draws the eye.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/0ad86a62-53f7-494f-bd73-18f9a780dc5e/Away_Newbury_Street_Impactful_window.jpg</image:loc>
      <image:title>Insights - What You Can Learn From Newbury Street Retailers to Get More Customers - Make it stand out</image:title>
      <image:caption>Away Newbury Street (October 2024) uses brightly colored products layered with bold graphics to showcase larger products and create interest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/cbf856ed-c677-487b-a165-227bf795d813/Glossier_Window.jpg</image:loc>
      <image:title>Insights - What You Can Learn From Newbury Street Retailers to Get More Customers - Make it stand out</image:title>
      <image:caption>Glossier Newbury Street (October, 2024). Glossier’s understated windows allow pedestrians to see into their well-curated store drawing users inside.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/2d373fe8-e9bc-492f-9d71-74e89ee21d31/Fjallraven_Newbury_St_Impactful_window.jpg</image:loc>
      <image:title>Insights - What You Can Learn From Newbury Street Retailers to Get More Customers - Make it stand out</image:title>
      <image:caption>Fjallraven Newbury Street (October, 2024) uses brightly colored products paired with bold photography and text that invites foot traffic inside.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/61746c6e-6a69-46d3-8612-064aa6ace101/Norrona_Newbury_Entry_Moment.jpg</image:loc>
      <image:title>Insights - What You Can Learn From Newbury Street Retailers to Get More Customers - Make it stand out</image:title>
      <image:caption>Norrona Newbury Street (October, 2024). Norrona’s memorable entry moment makes a big impact on new and returning customers alike.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/e5c78a34-d77c-4f87-b6f5-099398f4d11c/New_Balance_Newbury_Product_Storytelling.jpg</image:loc>
      <image:title>Insights - What You Can Learn From Newbury Street Retailers to Get More Customers - Make it stand out</image:title>
      <image:caption>New Balance Newbury Street (October, 2024). Allowing space for generous product and brand storytelling tells the customer that the store isn’t just there to sell, but to tell a deeper story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/f5ea8591-c646-48b8-8fb7-7b43059d39c0/TopoDesigns_Newbury_Merchandising.jpg</image:loc>
      <image:title>Insights - What You Can Learn From Newbury Street Retailers to Get More Customers - Make it stand out</image:title>
      <image:caption>Topo Designs Newbury Street (October, 2024) creates well-merchandized spaces that allow the product to speak for itself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/018d9ef0-6982-4bd1-aea1-ef0d3d70579d/Google_Store_Mixing_Digital_and_Static.jpg</image:loc>
      <image:title>Insights - What You Can Learn From Newbury Street Retailers to Get More Customers - Make it stand out</image:title>
      <image:caption>Google Store Newbury Street (October, 2024) mixes digital and static displays to add interest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/ded5e749-3fc9-4cec-9fb6-eb554e02152c/Arcteryx_Newbury_Street_Community_Hub.jpg</image:loc>
      <image:title>Insights - What You Can Learn From Newbury Street Retailers to Get More Customers - Make it stand out</image:title>
      <image:caption>Arcteryx Newbury Street (October, 2024) localizes itself by displaying a map with favorite local hikes. They also give free access to local guidebooks, showcasing their store as the expert in these activities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/114c3704-5b69-4240-b44a-604e321645a1/North_Face_Newbury_Community_Hub.jpg</image:loc>
      <image:title>Insights - What You Can Learn From Newbury Street Retailers to Get More Customers - Make it stand out</image:title>
      <image:caption>Newbury Street (October, 2024) shares photos and names of the employees so you can feel like you know them before interacting with them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/8c9a525d-c03c-434a-85df-96709f41bb4d/Levain_Bakery_Newbury_St_Map.jpg</image:loc>
      <image:title>Insights - What You Can Learn From Newbury Street Retailers to Get More Customers - Make it stand out</image:title>
      <image:caption>Levain Bakery Newbury Street (October, 2024)  localizes itself in the community with a custom map.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/how-to-create-an-exceptional-cash-wrap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/4cf8fac0-2ce7-4dd6-8e5a-74831720a5af/Custom+Cash+Wrap+HOKA+Boston+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create an Exceptional Cash Wrap and Checkout Experience for Your Customers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/9e474629-a70d-40fc-8c02-874361880a0a/Arcteryx+Seattle+Cash+Wrap+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create an Exceptional Cash Wrap and Checkout Experience for Your Customers - Make it stand out</image:title>
      <image:caption>Arcteryx Seattle’s cash wrap is minimal, clutter-free, and underbranded to perfectly fit their brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1d1840ec-2cc7-40f9-8355-093eaacd8447/Aesop+Capital+Hill+Cash+Wrap+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create an Exceptional Cash Wrap and Checkout Experience for Your Customers - Make it stand out</image:title>
      <image:caption>Aesop Capital Hill’s cash wrap is architecturally integrated with the design of the shop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/6dd2ad6e-f070-4fa9-a66e-212ff929ca42/Snow+Peak+Cash+Wrap+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create an Exceptional Cash Wrap and Checkout Experience for Your Customers - Make it stand out</image:title>
      <image:caption>Snowpeak Portland utilized their own product as an accent light installation for a custom feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/e45e335d-b85e-4e61-931f-1e521280c0db/Athleta+University+Village+Cash+Wrap+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create an Exceptional Cash Wrap and Checkout Experience for Your Customers - Make it stand out</image:title>
      <image:caption>Athleta University Village solved their mobile checkout kiosk issue with overhead signage and lighting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/a908156e-c09c-4c64-9373-7ff94ac8a050/Roark+Park+City+Cash+Wrap+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create an Exceptional Cash Wrap and Checkout Experience for Your Customers - Make it stand out</image:title>
      <image:caption>Roark Park City’s cash desk is scaled appropriately to their space and has dual functionality as a display case.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d341ec07-66e5-4bd9-99e4-f69d77543ec1/Artizia+Prudential+Center+Boston+Cash+Wrap+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create an Exceptional Cash Wrap and Checkout Experience for Your Customers - Make it stand out</image:title>
      <image:caption>Artizia Prudential Center Boston’s cash desk is optimally located for servicing the fitting rooms and being attentive to customers' needs. High-end materials reinforce the quality of their brand and products as users are making their purchase.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/trends-brands-and-inspiration-from-outdoor-retailer-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/91f91b68-f97b-4160-8b34-b27285b538ec/Outdoor+Retailer+June+2024+-+Feels+on+Brand</image:loc>
      <image:title>Insights - Trends, Brands, and Inspiration from Outdoor Retailer 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/79f98882-3b25-4095-a80e-5493bdc168ba/SENIQ+at+Outdoor+Retailer+2024+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Trends, Brands, and Inspiration from Outdoor Retailer 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d1023f24-7c70-44e1-b5d3-8d563c1c23cb/GNARA+Outdoor+Reatiler+June+2024+-+Feels+on+Brand.png</image:loc>
      <image:title>Insights - Trends, Brands, and Inspiration from Outdoor Retailer 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/3d12e6f5-0cf5-43c8-8e0c-6333673dc121/LIVSN+at+Outdoor+Retailer+June+2024+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Trends, Brands, and Inspiration from Outdoor Retailer 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/c975bd6b-a406-4f38-aeed-80e0d71c2a5e/feelsonbrand-storytelling-arcyteryx.jpg</image:loc>
      <image:title>Insights - Trends, Brands, and Inspiration from Outdoor Retailer 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/how-to-create-engaging-window-displays-for-any-retail-space</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/3302ee28-4102-47c2-8f90-55a5069f2752/Cake+Park+City+Window+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create Engaging Window Displays for Any Retail Space - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/85a3e7f5-4284-4e8e-bf29-e1793a0bc5e5/Patagonia+Park+City+Window+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create Engaging Window Displays for Any Retail Space - Make it stand out</image:title>
      <image:caption>Patagonia Park City (June, 2024) created a minimalistic window display that speaks to their commitment to sustainability and quality gear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/683f6532-a231-455d-b5bf-826554fc68e4/Arcteryx+Seattle+Window+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create Engaging Window Displays for Any Retail Space - Make it stand out</image:title>
      <image:caption>In Arc'teryx Seattle (April, 2024), this window banner is easily readable, double-sided to create interest from both the inside and outside of the store, and has room for natural light to enter the store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/b4671837-8526-4b57-b2a9-27a92859f385/Coach+Salt+Lake+City+Window+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create Engaging Window Displays for Any Retail Space - Make it stand out</image:title>
      <image:caption>Coach Salt Lake City (June, 2024) added small text on the frames of their windows that draw the users in closer. This unexpected flair makes this store stand out and demands the user's attention.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/173531ed-2e6f-4c79-9e5a-b7bef4f1f587/Portland+Leather+Company+Window+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create Engaging Window Displays for Any Retail Space - Make it stand out</image:title>
      <image:caption>Portland Leather Company (April, 2024) created simple yet dynamic window displays with interactive lighting and color, and layers to add depth and interest. We also love how amazing this display looks from all angles!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/320c9bb0-17f0-4223-88ba-8a8a820fe07d/Patagonia+Cafe+Pop-Up.jpg</image:loc>
      <image:title>Insights - How to Create Engaging Window Displays for Any Retail Space - Make it stand out</image:title>
      <image:caption>Patagonia London Pop-up hand painted their message on the exterior of the window in white for extra contrast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/ae1c799c-c4f4-4c94-8c7f-b4bbe8d1c21d/KUHL+Seattle+Window+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create Engaging Window Displays for Any Retail Space - Make it stand out</image:title>
      <image:caption>KUHL Seattle (April, 2024) has a ceiling grid system that allows for hanging displays on multiple layers. Double-sided graphics allow you to look your best on the interior of the shop as well.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d448f924-fc60-4ce3-ab43-f81d94c77206/Athleta+Seattle+Window+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create Engaging Window Displays for Any Retail Space - Make it stand out</image:title>
      <image:caption>Athleta University Village (April, 2024) has vinyl messaging on their window as the focal point, and then layers in behind a floating double-sided SEG lightbox in their window, hung from above.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/dff9693a-1e7d-44da-802c-c0c0d724760c/Cotopaxi+Salt+Lake+City+Window+Displays+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - How to Create Engaging Window Displays for Any Retail Space - Make it stand out</image:title>
      <image:caption>Cotopaxi Salt Lake City (June, 2024) utilizes a seasonal lightbox display to carry over for multiple months. Notice how they add propping with plants and equipment to add depth and interest.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/behind-the-aesop-aesthetic-a-retail-tour-of-4-unique-store-designs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/9220eb98-e689-4c05-b662-3e850b176ec8/Aesop+Retail+Tour+-+Outdoor+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Behind the Aesop Aesthetic: A Retail Tour of 4 Unique Store Designs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/5691a0cf-a952-451f-a3bc-4bb6faaa228a/Aesop+Retail+Tour+-+VIP+Treatment+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Behind the Aesop Aesthetic: A Retail Tour of 4 Unique Store Designs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/94c6dc15-f360-42d6-a03e-482376968fb2/Aesop+Retail+Tour+-+West+Side+Portland+02+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Behind the Aesop Aesthetic: A Retail Tour of 4 Unique Store Designs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/9518ca00-6e81-4584-aa5e-88549994d519/Aesop+Retail+Tour+-+West+Side+Portland+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Behind the Aesop Aesthetic: A Retail Tour of 4 Unique Store Designs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/65e6578b-0d7f-403e-9526-c714ce365a3a/Aesop+Retail+Tour+-+23rd+Ave+Portland+02+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Behind the Aesop Aesthetic: A Retail Tour of 4 Unique Store Designs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/7104d1a9-0da4-4372-af8c-97a935d8a9aa/Aesop+Retail+Tour+-+23rd+Ave+Portland+01+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Behind the Aesop Aesthetic: A Retail Tour of 4 Unique Store Designs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/07cf94c4-5d41-4f20-b6a3-99a35222a88c/Aesop+Retail+Tour+-+Capital+Hill+01+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Behind the Aesop Aesthetic: A Retail Tour of 4 Unique Store Designs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/26a4cb34-ba00-42a0-ba4e-c0f940671b28/Aesop+Retail+Tour+-+Capital+Hill+02+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Behind the Aesop Aesthetic: A Retail Tour of 4 Unique Store Designs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/63ff0ed6-862e-4b7d-bde1-c32e98eb1b80/Aesop+Retail+Tour+-+University+Village+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Behind the Aesop Aesthetic: A Retail Tour of 4 Unique Store Designs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/54eed148-09a5-42d0-ae5f-048648b1c6c6/Aesop+Retail+Tour+-+VIP+Treatment+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Behind the Aesop Aesthetic: A Retail Tour of 4 Unique Store Designs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/inside-on-portland-an-immersive-footwear-retail-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1d67700a-3541-4163-818a-e26ac0140fc8/On+Portland+Retail+Tour+-+Customized+Elements+03+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Inside On Portland: an Immersive Footwear Retail Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/6d551ee5-5697-4032-a4b7-8b9ab9329f0c/On+Portland+Retail+Tour+-+Custom+Fabrication+02+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Inside On Portland: an Immersive Footwear Retail Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/75d823a5-0612-476e-a8d8-6bd79534c8b9/On+Portland+Retail+Tour+-+Exterior+01+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Inside On Portland: an Immersive Footwear Retail Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/77d01dc0-3432-4c0b-86d7-6a1b7a6de6e0/On+Portland+Retail+Tour+-+Exterior+02+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Inside On Portland: an Immersive Footwear Retail Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/2e0eb1b3-d07d-42fa-87bf-a6fd25036be0/On+Portland+Retail+Tour+-+Window+Display+01+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Inside On Portland: an Immersive Footwear Retail Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d7a9495b-42df-40a8-948f-bdc80e163269/IMG_3883.jpg</image:loc>
      <image:title>Insights - Inside On Portland: an Immersive Footwear Retail Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/a49b34f7-392a-480b-aba4-1fd748bc3f35/On+Portland+Retail+Tour+-+Customized+Elements+02+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Inside On Portland: an Immersive Footwear Retail Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/cb11cf12-61fa-4c8b-b3f2-3477e4990787/On+Portland+Retail+Tour+-+Customized+Elements+01+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Inside On Portland: an Immersive Footwear Retail Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/6dd78f63-cea7-47a9-9506-262927744b02/On+Portland+Retail+Tour+-+Custom+Fabrication+03+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Inside On Portland: an Immersive Footwear Retail Experience - Make it stand out</image:title>
      <image:caption>The entry-facing side of the display serves as a branding opportunity with illuminated signage with transparency to showcase back-stocked out-of-the-box footwear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/029e2b27-d7d9-4d22-8a71-ca6e8fe13d1b/On+Portland+Retail+Tour+-+Custom+Fabrication+04+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Inside On Portland: an Immersive Footwear Retail Experience - Make it stand out</image:title>
      <image:caption>As users walk around the display, they can view each product in detail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/eee0472b-2c12-4da6-87fc-31a14b0ed727/On+Portland+Retail+Tour+-+Story+Telling+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Inside On Portland: an Immersive Footwear Retail Experience - Make it stand out</image:title>
      <image:caption>The Cloudtech display showcases the unique technology in an easy-to-understand way without asking the customer to read in-depth information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/63749a91-88e0-437a-bb46-6b8960518602/On+Portland+Retail+Tour+-+Local+Elements+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Inside On Portland: an Immersive Footwear Retail Experience - Make it stand out</image:title>
      <image:caption>Outside the entrance, a sandwich board shares information about the local On Run Club. This establishes On in the community and creates a welcoming environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/677c10f6-3022-49ac-8cd3-5da0efd7632d/On+Portland+Retail+Tour+-+Custom+Fabrication+01+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - Inside On Portland: an Immersive Footwear Retail Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/from-concept-to-reality-hoka-melrose-retail-store-design-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1714237593518-LJBJ1VMA1A7AUTFIFW31/Melrose+HOKA+Store+Design+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/ffdaf96b-eee0-49a8-9b2f-5d4189224f5b/Melrose+HOKA+Existing+Store+Design+-+02+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study - Make it stand out</image:title>
      <image:caption>Existing Site Strengths: Tall ceilings with wood dropped finish that fit the material palette, open floor plan with excellent sightlines, and concrete flooring.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/4414676e-dc7e-4738-9af7-33b49ec94212/Melrose+HOKA+Existing+Store+Design+-+01+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study - Make it stand out</image:title>
      <image:caption>Existing Site Opportunities for improvement include an unsightly electrical closet, an excessive number of doors on the back wall, and poor space circulation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/603829ae-09d5-4ea9-852a-b6f74183dcfb/Melrose+HOKA+Existing+Store++Design+Electrical+Closets+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study - Make it stand out</image:title>
      <image:caption>Before</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/26904fcd-ef0d-44a7-a424-17d2751d0ac5/Melrose+HOKA+Store++Design+Hidden+Electrical+Closets+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study - Make it stand out</image:title>
      <image:caption>After</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/cb6919b4-f87a-48cb-a391-a2b190ed2b3d/HOKA+Melrose+Exisiting+Space+Plan+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study - Make it stand out</image:title>
      <image:caption>Existing Space Plan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/af183cda-3456-4a9d-b20f-6296efbc674c/HOKA+Melrose+New+Space+Plan+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study - Make it stand out</image:title>
      <image:caption>New Space Plan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/473412c0-f372-479e-b21f-ee090a8eb9f7/Melrose+HOKA+New+Store+Design+-+Cash+Desk++-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study - Make it stand out</image:title>
      <image:caption>The Cash Desk occupies a central position on the floor for visual security and queuing. We also guided the client on how to best layout their fixturing in the space. In this instance, HOKA had already chosen their preferred fixture vendor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/abc5e143-9fdf-45cf-97fc-02dc9cd2afa0/Melrose+HOKA+New+Store+Design+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study - Make it stand out</image:title>
      <image:caption>The Brandwall created a critical focal point for the store. We placed the Foot Scanner nearby so customers could find it easily. It was extremely important to include easy-to-access benches for convenient try-on areas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/35e3e88d-aa85-444e-b9da-28df5ead4efb/Melrose+HOKA+Store+Design+Cash+Desk+Render+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study - Make it stand out</image:title>
      <image:caption>We detailed out the cash desk design for the fabricator to convey dimensions, material choices, and necessary functionality for the store staff.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d00ea56f-d93d-4b2f-aa0a-a0fb2c3dc8e8/Melrose+HOKA+Store+Design+Foot+Wear+Wall+Render+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study - Make it stand out</image:title>
      <image:caption>This footwear wall was sized uniquely to the space, working with an existing built-in bench that was repurposed as a try-on area.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1714237514457-8WBTBV8OQQ3IX5G1SLR9/Melrose+HOKA+Store+Design+Window+Display+Element+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1714237593518-LJBJ1VMA1A7AUTFIFW31/Melrose+HOKA+Store+Design+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1714237078412-ISZRZFLW76CX87N679C7/Melrose+HOKA+Store+Design+Foot+Wear+Wall+Final+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/12ec48be-a6e7-4d70-b6c7-b600f955252c/Melrose+HOKA+Store++Design+Hidden+Electrical+Closets+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1714237151613-CIJSG98SXSG1S5937LM5/Melrose+HOKA+Store+Design+Storytelling+Element+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1714237068810-K3ABSINU0R6TCESB2GOX/Melrose+HOKA+Store+Design+Cash+Desk+Final+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1714237506094-KI6O8TJO1IXPP3XTNQZQ/Melrose+HOKA+Store+Design+Street+Appeal+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - From Concept to Reality: HOKA Melrose Retail Store Design Case Study</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/5-reasons-your-retail-store-should-add-a-community-space</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/c0b45ff6-d0fb-4790-bf20-ff534577f80d/2843a483-94e7-4120-b250-c1dcf13240cc.jpg</image:loc>
      <image:title>Insights - 5 Reasons Your Retail Store Should Add a Community Space. - Make it stand out</image:title>
      <image:caption>Patagonia Kids at Vail Village. (2022).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/dbb839e2-f0e6-43af-bb09-829aee0986c7/Backcountry+Store+in+LA.jpg</image:loc>
      <image:title>Insights - 5 Reasons Your Retail Store Should Add a Community Space. - Make it stand out</image:title>
      <image:caption>Backcountry at the Grove in LA. (2023) Fashion Network. https://ww.fashionnetwork.com/news/Backcountry-to-open-first-california-flagship-at-the-grove-los-angeles,1539313.html</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/08574384-00c0-41a6-87bb-6235abe86cbb/Patagoina+Chicago+-+Wore+Wear+-+Feels+on+Brand.jpg</image:loc>
      <image:title>Insights - 5 Reasons Your Retail Store Should Add a Community Space. - Make it stand out</image:title>
      <image:caption>Patagonia Chicago, Worn Wear Event. (2022). Photographer: Shawn M. Pridgen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/320c9bb0-17f0-4223-88ba-8a8a820fe07d/Patagonia+Cafe+Pop-Up.jpg</image:loc>
      <image:title>Insights - 5 Reasons Your Retail Store Should Add a Community Space. - Make it stand out</image:title>
      <image:caption>Patagonia London Pop-up. (2019) Edie.net. https://www.edie.net/action-works-patagonia-opens-pop-up-activist-cafe-in-london/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/c97e6526-26e3-493f-b9d1-119d99c04ab2/gymshark+store+Retail+Community+Space.jpg</image:loc>
      <image:title>Insights - 5 Reasons Your Retail Store Should Add a Community Space. - Make it stand out</image:title>
      <image:caption>Gymshark London Flagship. (2022) Women’s Health. https://www.womenshealthmag.com/uk/gym-wear/a41766701/gymshark-store</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/f943c794-3bb0-46fe-b4b9-2d5f768b79de/Retail+Community+Spaces+for+Cyclists.jpg</image:loc>
      <image:title>Insights - 5 Reasons Your Retail Store Should Add a Community Space. - Make it stand out</image:title>
      <image:caption>Rapha Copenhagen Clubhouse. Rapha.cc. https://content.rapha.cc/us/en/clubhouses</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/ff0534aa-48d1-4256-9eb5-0bbf4d5a3784/Patagoina+Charlotte+Local+Artist+Mural.jpg</image:loc>
      <image:title>Insights - 5 Reasons Your Retail Store Should Add a Community Space. - Make it stand out</image:title>
      <image:caption>Patagonia Charlotte. (2024). Mural created by local artist Kathryn Crawford. https://www.kathryncrawfordart.com/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/8f242538-47fd-4bb5-b9aa-5f35acd44716/Community+retail+-+Snow+Peak+Portland.jpg</image:loc>
      <image:title>Insights - 5 Reasons Your Retail Store Should Add a Community Space. - Make it stand out</image:title>
      <image:caption>Snowpeak Portland Flagship. (2020) Snowpeak.com https://www.snowpeak.com/blogs/explore/inside-hq4-flagship-retail</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/90b8012f-cbf1-4d8c-9f65-a6173b2e7466/Patagonia+Chicago+-+Feels+on+Brand+-+Community+Space.jpg</image:loc>
      <image:title>Insights - 5 Reasons Your Retail Store Should Add a Community Space. - Make it stand out</image:title>
      <image:caption>Patagonia Chicago. (2022. Photographer: Shawn M. Pridgen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/a189bd3e-f25f-47b6-9694-64e71c563697/Wilson+-+Retail+Community+Design.jpg</image:loc>
      <image:title>Insights - 5 Reasons Your Retail Store Should Add a Community Space. - Make it stand out</image:title>
      <image:caption>Wilson NYC. (2023) Retail Design Institute. https://www.retaildesigninstitute.org/post/wilson-new-york-city-51st-international-design-competition-winner</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/what-to-expect-when-working-with-a-retail-designer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/81cd603a-8f6d-4e08-b62d-3e8b98252a36/Feels-On-Brand-2023-Gwen-Shoemaker-Photography-68.jpg</image:loc>
      <image:title>Insights - What to expect when working with a Retail Designer for the first time. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/f3e2df84-d94a-4f56-b19f-eb376a586499/feelsonbrand-community-patagonia-atlanta.jpg</image:loc>
      <image:title>Insights - What to expect when working with a Retail Designer for the first time. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1702277976523-725CVWBDZM8BS1YH0B7Y/Feels-On-Brand-2023-Gwen-Shoemaker-Photography-16.jpg</image:loc>
      <image:title>Insights - What to expect when working with a Retail Designer for the first time. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/33f72a3f-4c55-43cf-848a-a4e9e8afff83/feelsonbrand-storytelling-patagonia-10.jpg</image:loc>
      <image:title>Insights - What to expect when working with a Retail Designer for the first time. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d4d05910-6322-43b1-8c5b-afefbcdded27/feelsonbrand-customfixtures-patagonia-3.jpg</image:loc>
      <image:title>Insights - What to expect when working with a Retail Designer for the first time. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/creative-ideas-for-retail-stores-that-wont-break-the-bank</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/55e5ee19-afe0-4852-9e9f-7099b27c6979/feelsonbrand-cashwrap-patagonia.jpg</image:loc>
      <image:title>Insights - 7 Creative Ideas for Retail Stores that won’t break the bank.&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/153cf70a-4c94-4022-b53f-b828e9812229/PatagoinaChicago-0809.jpg</image:loc>
      <image:title>Insights - 7 Creative Ideas for Retail Stores that won’t break the bank.&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/22ebf22c-f6ee-44ad-b3dd-7e6aa7f45a3e/Creative+Ideas+for+Retail+Stores+-+Vail+Kids.jpg</image:loc>
      <image:title>Insights - 7 Creative Ideas for Retail Stores that won’t break the bank.&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/f3e2df84-d94a-4f56-b19f-eb376a586499/feelsonbrand-community-patagonia-atlanta.jpg</image:loc>
      <image:title>Insights - 7 Creative Ideas for Retail Stores that won’t break the bank.&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/how-these-8-women-in-the-outdoor-industry-are-challenging-norms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/21e0e6bc-4d59-4f39-99af-3b8645eef074/Women+in+the+Outdoor+Industry+-+Women+Hiking+-+From+Stocksy.jpg</image:loc>
      <image:title>Insights - How these 9 Women in the outdoor industry are Challenging Norms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/6f1094e2-3ca3-4250-bec4-56c3cd3d24af/Woman+Climbing+-+Women+in+the+Outdoor+Industry+-+From+Stocksy.jpg</image:loc>
      <image:title>Insights - How these 9 Women in the outdoor industry are Challenging Norms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1f810ad1-4d96-42d1-9eb3-82270aa16a5e/Annette_Diggs_sanders-003.jpg</image:loc>
      <image:title>Insights - How these 9 Women in the outdoor industry are Challenging Norms - Make it stand out</image:title>
      <image:caption>Annette Diggs - Skier, Instructor, Founder Annette Diggs is the founder of EDGE Cycle, a program that helps cultivate inclusivity in the world of snow sports for Black, Indigenous, Women of Color (cis, trans, queer) in the world of snow sports. During her first ski lesson she noticed how exclusive the entire ski industry was and vowed to make a change. Her first goal was to become an instructor, but quickly realized there was more work to do. Through EDGE Cycle she has worked to not only introduce people to the world of snow sports, but help them become leaders that pave the way for future generations.  Learn more by about Annette Diggs and EDGE Cycle by visiting  edgeoutdoors.org and following along on Instagram @edge_pnw.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/9ab6c13c-7bdb-436b-8f61-ee9fbe713822/Andrea+Kelly.jpg</image:loc>
      <image:title>Insights - How these 9 Women in the outdoor industry are Challenging Norms - Make it stand out</image:title>
      <image:caption>Andrea Kelly - Advocate, Educator, Founder/CEO of Make Plus Equal Andrea Kelly worked as a product developer, merchandiser, and more in the outdoor industry for over two decades creating gear for the “regular-sized” person. In 2015, she read an article that shared that 69% of women in North America are plus-sized. Right then and there she had an aha-moment and decided to fight for inclusive sizing for men and women in the outdoor industry. Andrea now works with outdoor brands as a consultant to help them create their gear in sizes for all bodies. Some of her most influential work includes the expansion of the size-inclusive line at Columbia. They now have one of the most comprehensive size-inclusive offerings in the outdoor industry! Learn more about Andrea Kelly by visiting makeplusequal.com and following along on social media @makeplusequal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/189265e9-d9e2-4cc0-9961-0fd0c8888262/Brittany_Colemen_Leavenworth.jpg</image:loc>
      <image:title>Insights - How these 9 Women in the outdoor industry are Challenging Norms - Make it stand out</image:title>
      <image:caption>Brittany Coleman - Founder, CEO &amp; a Tough Cutie Brittany Coleman is founder and CEO of Tough Cutie, a women’s hiking sock company. With a background in the outdoor industry, Brittany learned first hand that the outdoor industry didn’t include women in the conversation. She recalls being in countless meetings where brands simply made women’s gear so that they could “tag along” with the outdoorsy men in their life. Brittany decided she wanted to make a brand where women were the stars of the story. All her designs are of the utmost quality and made to last so that women can have the same access to the outdoors as men.  Learn more about Brittany Coleman and Tough Cutie by visiting toughcutie.com and following along on social media at @toughcutiebrand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/3a06a7aa-2f5e-429e-8c63-8f5e2714eb88/Cassie_Abel.jpg</image:loc>
      <image:title>Insights - How these 9 Women in the outdoor industry are Challenging Norms - Make it stand out</image:title>
      <image:caption>Cassie Abel - CEO, Founder &amp; Inspiration Cassie Abel is the founder and CEO of Wild Rye, a company that makes gear for women that want to spend more time in the mountains. Her products are geared towards women who mountain bike and enjoy winter activities. Like Brittany Coleman, she was tired of the inequality of representation women in the outdoor industry were given and was ready to do something about it! Learn more by about Cassie Abel and Wild Rye by visiting wild-rye.com and following along on social media @wild_rye_</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/4219821a-12b7-4a0c-b130-b36d6c0cd790/Jen_Gurecki.jpg</image:loc>
      <image:title>Insights - How these 9 Women in the outdoor industry are Challenging Norms - Make it stand out</image:title>
      <image:caption>Jen Gurecki - Founder, CEO &amp; Adventurer An adventurer at heart, Jen Gurecki quickly fell in love with sliding on the snow. Unfortunately, the world of snowsports isn’t the most accepting space. From toxic bro culture on the slopes to shrink-it-and-pink-it gear, Jen wanted more from the industry she loved so much. Coalition Snow started as an experiment that has quickly grown into a platform of inclusion for women in the outdoor industry. Learn more about Jen Gurecki and Coalition Snow by visiting coalitionsnow.com and following along on social media @coalitionsnow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/2728d36f-c7f3-4c87-a3e3-9967c8671ad4/Feels-On-Brand-2023-Gwen-Shoemaker-Photography-28.jpg</image:loc>
      <image:title>Insights - How these 9 Women in the outdoor industry are Challenging Norms</image:title>
      <image:caption>How we are fighting for inclusion Our purpose at Feels on Brand is to help support women-owned emerging businesses that are environmentally-minded, inclusive, and inspire their community to spend time outdoors. Through creating unforgettable retail spaces, we can help purpose-driven companies succeed in the competitive space of retail.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feelsonbrand.com/articles/6-ways-a-retail-store-designer-will-save-you-money</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/cc4526a7-e824-45f3-addc-93e0e8c568e9/Feels-On-Brand-2023-Gwen-Shoemaker-Photography-20-resized.jpg</image:loc>
      <image:title>Insights - 6 Ways a Retail Store Designer will Save you Money on your Next Store Opening - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - 6 Ways a Retail Store Designer will Save you Money on your Next Store Opening - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/6cb2513a-d087-4fa0-b8ca-fa3cb8103002/feelsonbrand-storytelling-patagonia-2.jpg</image:loc>
      <image:title>Insights - 6 Ways a Retail Store Designer will Save you Money on your Next Store Opening - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/2728d36f-c7f3-4c87-a3e3-9967c8671ad4/Feels-On-Brand-2023-Gwen-Shoemaker-Photography-28.jpg</image:loc>
      <image:title>Insights - 6 Ways a Retail Store Designer will Save you Money on your Next Store Opening - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.feelsonbrand.com/articles/customer-loyalty-strategies-small-retailers</loc>
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      <image:title>Insights - 5 Essential Strategies to Foster Customer Loyalty and Repeat Business for Small Retailers</image:title>
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      <image:title>Insights - Understanding the Role of Retail Experience Designers</image:title>
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    <loc>https://www.feelsonbrand.com/work/custom-fixturing</loc>
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    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/84c88ec3-b39b-4e7e-b22b-c42c78ca68e6/feelsonbrand-customfixtures-patagonia.jpg</image:loc>
      <image:title>Work - Custom Fixturing</image:title>
      <image:caption>Image shows an aesthetic interior layout of a Patagonia store deigned by Feels On Brand.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/bcef9ea0-2ce2-4afc-bf7a-b9f9122e4bb6/feelsonbrand-customfixtures-nike.jpg</image:loc>
      <image:title>Work - Custom Fixturing</image:title>
      <image:caption>Custom fixture inside Nike retail store.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/75d1a823-5fe3-4f66-b8cb-d02904d461af/feelsonbrand-customfixtures-patagonia-3.jpg</image:loc>
      <image:title>Work - Custom Fixturing</image:title>
      <image:caption>Featured products manikin fixture inside an outdoor wear retail store, grabbing customer attention.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/6479d8a6-b784-4550-b437-90290c75173d/feelsonbrand-customfixtures-patagonia-2.jpg</image:loc>
      <image:title>Work - Custom Fixturing</image:title>
      <image:caption>Custom fixture inside Patagonia retail store featuring a sleek design to showcase a new jacket.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/47b3b538-33ff-429d-800e-a39a48bbd5c2/Custom-Manikin-Fixture-Outdoor-Gear.jpg</image:loc>
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    <image:image>
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  <url>
    <loc>https://www.feelsonbrand.com/work/community-spaces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/2586bf2c-e9a4-4827-bf0a-ba70ebf2794e/PatagoinaChicago-1005964.jpg</image:loc>
      <image:title>Work - Community Spaces</image:title>
      <image:caption>Open design space inside retail outdoor apparel store.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/b9102161-ebc1-4ccc-9f2e-9816e68e1945/1st+Floor-07.jpg</image:loc>
      <image:title>Work - Community Spaces</image:title>
      <image:caption>Image of a modern community space focused on brand identity and storytelling inside a retail store.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/830ccc4f-9b27-4e28-a627-58fe32c37de3/feelsonbrand-community-patagonia-atlanta.jpg</image:loc>
      <image:title>Work - Community Spaces</image:title>
      <image:caption>Community space inside retail store featuring a sleek design and amenities for customer comfort.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/c43e982a-9572-412d-aadc-06036bbc67ca/PatagoinaChicago-1005075.jpg</image:loc>
      <image:title>Work - Community Spaces</image:title>
      <image:caption>Image of garment repair space inside Patagonia store, showcasing aesthetic design and brand identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/5a85881a-66b0-4e61-b4e9-d10a7710ced3/feelsonbrand-community-patagonia-baltimore.jpg</image:loc>
      <image:title>Work - Community Spaces</image:title>
      <image:caption>Open community seating space in retail environment.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/011a3e70-adb3-4679-87b2-22781bf6936f/Community-Space-Retail-Store-Comfort.jpg</image:loc>
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    <image:image>
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    </image:image>
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  <url>
    <loc>https://www.feelsonbrand.com/work/brand-story-telling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/882b1734-dcfa-449a-8620-def4bbe16fa9/feelsonbrand-storytelling-patagonia-13.jpg</image:loc>
      <image:title>Work - Story Telling</image:title>
      <image:caption>Large block type in entryway of retail store showcasing the brand's main objective of environmental responsibility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/cf25d6c7-d5c2-48a2-a6b8-aee373ac5bb8/feelsonbrand-storytelling-arcyteryx.jpg</image:loc>
      <image:title>Work - Story Telling</image:title>
      <image:caption>A storytelling board inside a vibrant outdoor apparel retail store showcasing the brand's journey, product highlights, and outdoor adventures, contributing to the store's immersive experience.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/5ad8a6bb-ab04-4f11-8b4d-a35fc02169b3/feelsonbrand-storytelling-patagonia-2.jpg</image:loc>
      <image:title>Work - Story Telling</image:title>
      <image:caption>A small story board within a section of an outdoor apparel retail store featuring images of people adventuring outside with the motivational phrase 'Never Gets Old,' contributing to the store's atmosphere and brand narrative</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/ea867917-ac45-4ba8-9913-debdc70c89c8/feelsonbrand-storytelling-patagonia-3.png</image:loc>
      <image:title>Work - Story Telling</image:title>
      <image:caption>A large story board in a retail store showcasing a climber wearing the brand's products, accompanied by a descriptive paragraph about the climber's adventures and the featured apparel, creating an immersive brand experience for customers.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/cf03c7a4-458e-426a-bbfc-ffbbe1131038/feelsonbrand-storytelling-patagonia-4.jpg</image:loc>
      <image:title>Work - Story Telling</image:title>
      <image:caption>Large tone on tone backlit block type featuring Patagonia's popular Parka, "DAS."</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/3276a0b5-7d16-4195-b380-a03ef03b4566/feelsonbrand-storytelling-patagonia-6.jpg</image:loc>
      <image:title>Work - Story Telling</image:title>
      <image:caption>Aesthetic apparel layout on top of a table inside retail store.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/ee3f9849-f0c7-46a4-ba61-ea62c16473e9/feelsonbrand-storytelling-patagonia-7.jpg</image:loc>
      <image:title>Work - Story Telling</image:title>
      <image:caption>Large window signage with the words "Democracy works when you do" displaying brand identity while harnessing the attention of potential customers.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/91d67912-6db7-496b-970f-73b12c64e9b0/feelsonbrand-storytelling-patagonia-8.jpg</image:loc>
      <image:title>Work - Story Telling</image:title>
      <image:caption>A story board within a Patagonia retail store emphasizing the significance of long-lasting products and the brand's commitment to environmental responsibility, showcasing their dedication to sustainability and quality in outdoor apparel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/7412b7a6-a682-422a-83d6-fd9b13600ce8/feelsonbrand-storytelling-patagonia-9.jpg</image:loc>
      <image:title>Work - Story Telling</image:title>
      <image:caption>A story board inside an apparel retail store showcasing the number of garments recycled, underlining the brand's commitment to sustainability by keeping clothing in circulation and out of landfills, promoting a more eco-friendly approach to fashion.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/33f72a3f-4c55-43cf-848a-a4e9e8afff83/feelsonbrand-storytelling-patagonia-10.jpg</image:loc>
      <image:title>Work - Story Telling</image:title>
      <image:caption>A small informative board atop a retail jacket rack detailing the technical features of various jackets, providing customers with valuable information on the functionality and benefits of each garment in the collection.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Story Telling</image:title>
      <image:caption>Close up image of apparel layout along with signage urging customers to vote, further enforcing the brand's commitment to their core values.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/9635402d-3ca3-462b-9e05-613145c55986/feelsonbrand-storytelling-patagonia-12.jpg</image:loc>
      <image:title>Work - Story Telling</image:title>
      <image:caption>A close up of the story board inside an apparel retail store showcasing the number of garments recycled, underlining the brand's commitment to sustainability by keeping clothing in circulation and out of landfills, promoting a more eco-friendly approach to fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/67ce5c7e-3085-41f0-95cf-5870279fbee7/feelsonbrand-storytelling-patagonia.jpg</image:loc>
      <image:title>Work - Story Telling</image:title>
      <image:caption>A captivating image of a trade show apparel layout featuring large block letters and a display of Patagonia jackets on the wall, showcasing the brands presence with a stylish and impactful presentation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/7412b7a6-a682-422a-83d6-fd9b13600ce8/Apparel-Retail-Store-Recycling-Story-Board-Garments-Circulation.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/91d67912-6db7-496b-970f-73b12c64e9b0/Patagonia-Retail-Store-Story-Board-Long-Lasting-Products-Environmental-Responsibility.jpg</image:loc>
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    <loc>https://www.feelsonbrand.com/work/cash-wraps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/b67ec389-5f6a-4937-87eb-a067d5c6344e/feelsonbrand-cashwrap-patagonia-chicago-3.jpg</image:loc>
      <image:title>Work - Cash Wraps</image:title>
      <image:caption>Wide cash wrap with custom blue and gold design in Patagonia retail store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/1b2c5b23-9e9a-461f-922e-ff827946a073/feelsonbrand-cashwrap-patagonia-atlanta-3.jpg</image:loc>
      <image:title>Work - Cash Wraps</image:title>
      <image:caption>Transactional retail space, featuring custom cash wrap with modern detail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/76fd8181-0e94-4811-a06a-e695319b20fb/feelsonbrand-cashwrap-patagonia-atlanta.jpg</image:loc>
      <image:title>Work - Cash Wraps</image:title>
      <image:caption>Alternative seating arrangement design in retail store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d39b6833-b88b-44f6-a32a-973e30e7faf0/feels+on+brand-Cashwrap-Arcteryx.jpg</image:loc>
      <image:title>Work - Cash Wraps</image:title>
      <image:caption>Custom cash wrap inside Arcteryx store, featuring immersive mountain imagery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/55e5ee19-afe0-4852-9e9f-7099b27c6979/feelsonbrand-cashwrap-patagonia.jpg</image:loc>
      <image:title>Work - Cash Wraps</image:title>
      <image:caption>Custom cash wrap with tone matching details inside retail store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/7e159966-9431-4b06-9bc0-b5e9ccbad085/feelsonbrand-cashwrap-patagonia-chicago-2.jpg</image:loc>
      <image:title>Work - Cash Wraps</image:title>
      <image:caption>Cash wrap featuring modern design and color matching with brand identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/fc2351d7-ef25-4e03-9c9c-738dfe1f61c5/feelsonbrand-cashwrap-patagonia-chicago-5.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/6ba323cb-3c31-480b-a0cf-b34369a2385f/feelsonbrand-cashwrap-patagonia-chicago-4.jpg</image:loc>
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    <loc>https://www.feelsonbrand.com/work/fitting-rooms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/ff853ba9-04f2-45d2-8735-286518240eca/feelsonbrand-fittingroom-atlanta-2.jpg</image:loc>
      <image:title>Work - Fitting Rooms</image:title>
      <image:caption>Stylish wallpaper layout design for fitting room space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/d63ff129-44d7-4d6e-bcab-27fc659598d7/feelsonbrand-fittingroom-atlanta.jpg</image:loc>
      <image:title>Work - Fitting Rooms</image:title>
      <image:caption>Custom wallpaper for fitting room space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6525d429f2a48f4ea06a1564/2df4196f-2a9b-4ba0-885e-70c835490d10/feelsonbrand-fittingroom-chicago-2.jpg</image:loc>
      <image:title>Work - Fitting Rooms</image:title>
      <image:caption>Modern fitting room design with stylish trim and color.</image:caption>
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