Budget-Conscious Outlet Conversion & Fixture Optimization
HOKA Citadel Outlet brings the brand’s retail experience into a cost-conscious outlet environment. Feels on Brand transformed the existing space through strategic design updates, efficient fixture planning, and thoughtful integration of HOKA’s established outlet design standards.
Scope of Work
HOKA Citadel Outlet Store Design
Adapt an existing retail space into a HOKA outlet destination while minimizing construction costs. The design approach prioritized retaining the existing layout, implementing HOKA’s outlet playbook, and optimizing the fixture layout to improve merchandising efficiency and customer flow.
-
Strategic Adaptive Reuse. Retained existing flooring and leveraged existing conditions to reduce construction costs.
Outlet Playbook Integration. Adapted HOKA’s established outlet design standards to the unique store footprint.
Merchandising Efficiency. Refined the existing fixture system to improve product capacity, accessibility, and presentation.
Cost-Conscious Brand Experience. Focused design investments on high-impact updates to deliver a cohesive HOKA environment within budget.
-
Retail Space Planning & Customer Journey
Fixture Layout & Merchandising Strategy
3D Visualization & Renderings
Brand & Environmental Graphic Integration
Schematic Design & Documentation
