In a world of ultra–fast fashion, outdoor and performance brands are leading the pushback with in-store repairs and customization. Instead of promoting constant consumption, they’re championing longevity, personalization, and gear that’s built to last. Learn how these services deepen customer connection and how you can incorporate them into your retail space.

In this article, we’ll explore the benefits of POP, the types most relevant to outdoor apparel retailers, and smart tips for design and execution. Because when it’s done right, POP doesn’t just support the shopping experience, it shapes it.